You earn from six places. Each one is taxed differently.
AdSense, brand deals, affiliate income, courses, events, merch. Most creators treat all six as one pile of money. The department does not.
Insights from the desk
Tax, GST, compliance and the business decisions in between — written by the people who do the work.
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You earn ₹100. Here is where it should go.
Save 40, reinvest 40, spend 20 — a simple split for what a growing business does with its own profit, decided in advance rather than worked out after the money is already gone.
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GST 2.0: what actually changed, and what your invoice template still gets wrong
The 12% and 28% slabs are gone. Most businesses updated their rate master and stopped there — which is where the problems start.
The paperwork that decides whether you keep your foreign income
Getting paid from abroad is the easy part. Four documents decide whether that money is taxed once, twice, or becomes a Black Money Act problem.
The advance tax mistake that costs 1% a month, quietly
Nobody sends you a reminder in June. The interest starts anyway, and by the time you file, it has been running for nine months.
Why your fees have not moved in three years
Not because clients would leave. Because raising them requires a conversation nobody schedules, and the cost of avoiding it compounds quietly.
You are a deductor too — and missing it disallows 30% of the expense
Most business owners think of TDS as something done to them. Once you pay a contractor, rent or a professional, it is also something you must do.
Five lines in a brand contract that decide your tax bill
The fee is the part everyone negotiates. These five clauses quietly determine what you actually take home — and most creators sign without reading them.
Proprietorship, LLP or Private Limited — when incorporating actually pays
The honest answer for most businesses under a crore is: not yet. Here is the revenue point where that flips, and what changes when it does.
New regime or old: the question is narrower than it used to be
For most salaried taxpayers the new regime now wins outright. The old regime survives in a specific, shrinking set of cases — here is how to tell if you are in it.
Your first employee: what actually changes
Beyond the salary, hiring your first person triggers a set of obligations that arrive quietly and are expensive to fix retrospectively.
6% or 50%? The presumptive question that changes your tax bill by lakhs
Two schemes, wildly different deemed income, and a classification test that trips up consultants, agencies and creators alike.
One bank account is why you cannot claim what you are owed
Mixing business and personal money does not just make bookkeeping annoying. It makes deductions indefensible and the business genuinely unauditable.
The gap between invoice and cash is mostly a choice
Late payment feels like something that happens to you. In most small firms it is the predictable output of how invoices are raised and followed up.
Capital gains on equity: the rates changed, and so did the exemption
20% short term, 12.5% long term, and ₹1.25 lakh free each year. Most people are still working off the old numbers.
The compliance calendar a growing business actually needs
Not a list of every due date in the Act. The eight recurring obligations that cause real damage when they slip, and who should own each one.
Have a question none of these answer?
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